PORTSMOUTH WEB DESIGN & DEVELOPMENT

Let us build your website
hardest working salesman

We design websites in Portsmouth that don’t just look good—they work hard to turn visitors into paying customers.

Is your Portsmouth business's website quietly losing potential customers?

If your website isn’t converting, it’s not doing its job as a salesman for your business—and that means missed opportunities. Here's what that might look like:

Never closes the deal—People visit, but your site isn't turning interest into enquiries or sales.

Talks too much, but says nothing—Overloaded pages confuse users and hide what actually matters.

Unpresentable—Your outdated layout gives off the wrong impression—before anyone reads a word.

Hard to find—If your site doesn’t rank, customers can’t discover you—even if your service is top-notch.

Me, me, me—It’s all about your business—not your customer—which misses what they’re really looking for.

Replace your underperforming site with a digital salesman

Sometimes busy business owners need a break—go watch the match at Fratton Park, and let us make sure your site get clicks from Google in the meantime. Here's what your top-seller website could look like:

Seals the deal—Strategic layout and clear CTAs help turn casual browsers into booked clients.

Speaks your customer's language—We focus your messaging on customer needs, not just company noise.

Looks the part—Professional, modern design helps build instant trust with potential clients.

Always shows up—We build SEO into every page so your site gets seen when and where it should.

Built around your customer's needs—We prioritise what your customers want to know, not just what you want to say.

Let’s turn your site into a lead-generating machine

Design is just one piece of the puzzle—our full-service website plans are designed to drive results from start to finish

portsmouth-web-design

Here’s what happens when your website works

Reliable

Click Witted completely transformed our website. Not only does it look stunning, but it’s also driving more traffic and converting visitors into actual clients. The team made everything seamless and stress-free. Highly recommend!
John Smith
Project Manager, BuildCo

Reliable

Click Witted completely transformed our website. Not only does it look stunning, but it’s also driving more traffic and converting visitors into actual clients. The team made everything seamless and stress-free. Highly recommend!
John Smith
Project Manager, BuildCo

Reliable

Click Witted completely transformed our website. Not only does it look stunning, but it’s also driving more traffic and converting visitors into actual clients. The team made everything seamless and stress-free. Highly recommend!
John Smith
Project Manager, BuildCo

Reliable

Click Witted completely transformed our website. Not only does it look stunning, but it’s also driving more traffic and converting visitors into actual clients. The team made everything seamless and stress-free. Highly recommend!
John Smith
Project Manager, BuildCo
Giant letters spelling FAQ with a Click Witted team member and a customer interacting around them, representing helpful answers and human support

Frequently Asked Questions

Giant letters spelling FAQ with a Click Witted team member and a customer interacting around them, representing helpful answers and human support

Will the copy sound like my business?

Yes, absolutely. We take the time to understand your brand voice, values, and goals so that the content reflects your unique personality and connects with your audience.

Our goal is to ensure the copy feels authentic and aligned with your business.

Will my site work on mobile devices?

Yes! Every website we design is fully responsive, meaning it will work seamlessly on mobile devices, tablets, and desktops.

With mobile traffic making up a significant portion of web visitors, we ensure your site is optimised for all screen sizes.

Will I understand the reports?

Absolutely! We make sure our reports are easy to understand, with clear explanations of the data and what it means for your business.

If there’s ever anything you don’t fully understand, we’re always happy to walk you through the details and provide context on how to use the information.

Will I own the photos and videos after the shoot?

Yes – once the shoot is complete and fully paid for, you’ll own the final photos and videos. You’re free to use them across your website, social media, marketing materials, and anywhere else your business needs to shine.

Why not just use a cheap website builder?

While cheap website builders may seem appealing, they often lack the customisation, flexibility, and long-term value a custom-built site offers.

With a custom design, we focus on your business goals, create a unique experience for your users, and ensure your site is optimised for performance and SEO — things a cheap website builder simply can’t deliver.

Will I need to do anything?

Nope! We handle all the technical details for you. Once your site is live, you won’t need to worry about updates, hosting issues, or maintenance.

We take care of everything, so you can focus on running your business, knowing your website is in good hands.

Why is this more expensive than a one-off website?

Our service includes much more than just building a site. You’re paying for a custom, results-driven strategy, ongoing maintenance, and regular performance reviews to optimise your site’s effectiveness.

Unlike one-off sites, we ensure your website stays secure, up-to-date, and continues to grow your business over time, with no hidden costs or surprises.

It’s an ongoing partnership, and an investment in your long-term success.

Why do you charge monthly instead of a one-time fee?

Because great websites aren’t just built—they’re maintained, improved, and optimised over time. Our monthly model reflects an ongoing relationship, not a one-and-done job where you’re left to figure things out on your own.

We stay involved to make sure your site keeps working hard for your business.

Why does copy matter?

Copy is one of the most important aspects of your website. It’s not just about filling up space—it’s about communicating your value, engaging visitors, and guiding them toward taking action.

Well-crafted copy builds trust, conveys your message clearly, and helps convert visitors into customers.

What’s included in maintenance?

Maintenance includes regular updates to keep your website secure, running smoothly, and fully optimised. This covers software updates, bug fixes, performance checks, security patches, and general troubleshooting.

It also includes monitoring your site for any potential issues and making sure everything is up to date and aligned with best practices.

Why do I need blog content?

Blog content helps you get found online, builds trust with your audience, and shows search engines that your site is active and relevant.

It’s a long-term strategy that supports your SEO, gives your brand a voice, and helps turn curious readers into loyal customers.

Who will I be working with?

You’ll be working directly with me — Brad, the founder of Click Witted.

I handle all strategy and client communication myself, so you’re never passed off to a random team member or left chasing updates. You’ll get a reliable point of contact throughout your project and beyond.

That means clear communication, personal attention, and a partner who actually understands your business goals — not just someone ticking boxes.

Who writes the content?

Our content is written by professional content writers who know how to write for both people and search engines. We work with experienced writers who research your industry, speak your language, and craft useful, engaging posts that actually provide value—not just filler for the sake of SEO.

What’s involved in Local SEO?

Local SEO focuses on optimizing your website and online presence to rank higher in local search results. It involves several strategies, including optimizing your Google My Business profile, ensuring NAP (Name, Address, Phone Number) consistency across online directories, gathering and managing reviews, improving local citations, and creating location-based content.

Mobile optimisation and ensuring your website is accessible for local users are also key factors.

What’s it like to work with your team day-to-day?

Straightforward and easy. You’ll work directly with one point of contact (the founder—Brad). No middlemen, no fluff, and no ghosting. Just solid, reliable communication and work that gets done right.

What type of suggestions can you make based on data?

Based on the data we collect, we provide actionable insights to improve your website’s performance. This can include:

  • Content adjustments: If certain pages aren’t performing well, we might suggest tweaks to the copy or layout to boost engagement and conversions.
  • SEO recommendations: If certain keywords aren’t driving enough traffic, we might suggest new content topics or on-page SEO improvements.
  • Speed optimisation: If your website’s loading time is slow, we’ll suggest ways to improve speed, such as optimising images or removing unnecessary scripts.
  • User experience improvements: If users are bouncing off a particular page, we may suggest changes to improve the flow or add clearer CTAs to encourage conversions.
  • Mobile optimisation: If the mobile experience isn’t ideal, we might suggest design tweaks to improve mobile-friendliness.
  • Technical fixes: Based on error logs or security metrics, we might recommend updates or fixes to ensure your website is running securely and smoothly.

These suggestions are all data-driven and tailored to improve user engagement and business outcomes.

What types of businesses do you work with?

We work with service-based businesses in the UK who are serious about growth, and ready to invest in a website that actually drives results.

Our customers are often frustrated with their current website or agency and want a reliable partner to handle everything—strategy, design, copy, SEO, and long-term support — so they can focus on running their business.

If that sounds like you, we’ll probably get on well.

What kind of metrics will you track for my website?

We track a variety of performance metrics to help optimize your website and ensure it’s working at its best. These include:

  • Traffic volume: To monitor how many people are visiting your site.
  • Bounce rate: To understand how engaging your website is.
  • Conversion rates: To track the effectiveness of CTAs (calls-to-action) and goal completions.
  • Page load speed: To ensure fast loading times for optimal user experience.
  • SEO performance: To track keyword rankings, backlinks, and organic traffic.
  • User behaviour: To identify popular pages, clicks, and interactions.
  • Mobile performance: To ensure your site performs well across all devices.

These metrics give us valuable insights into how your website is performing and where improvements can be made.

What topics will you cover?

We focus on topics that matter to your customers and help improve your visibility in search results. That includes answering common questions, showcasing your expertise, addressing pain points, and targeting keywords people are actually searching for. We’ll plan the topics strategically, not randomly.

What kind of results can I expect from working with you?

A website that pulls it's weight. That means clearer messaging, faster load times, better local visibility, and more high-quality enquiries.

You’ll walk away with a site you’re proud to send people to, that actually helps grow your business.

What makes your websites different from cheaper options?

Cheaper options give you a website. We give you a tool built to generate business — with strategy, structure, messaging, and design all working together.

What platform do you build on and why?

We build all our sites in Webflow. It’s powerful, flexible, lightning-fast, and SEO-friendly—without the security risks, clunky plugins, or performance issues you get from platforms like WordPress.

It lets us design and develop exactly what your business needs, in clean code, with no templates and no bloat.

How are you different from other web design companies?

We don’t just build pretty websites — we build strategic ones. Every site we create is tailored to your goals, your audience, and designed to drive results.

Unlike many designers, we don’t disappear after launch. We stick around to support, improve, and help your site grow with your business.

What kind of hosting do you use?

We use Webflow’s hosting platform, which is highly secure, fast, and reliable. It’s specifically built to work seamlessly, offering fast load times, SSL encryption, and excellent uptime.

With Webflow, your site is hosted on a global content delivery network (CDN), meaning visitors will have a faster and more reliable experience, no matter where they are.

What is SEO and why do I need it?

When someone types in “plumber in Manchester” or “accountant near me”, Google and other search engines decide which businesses to show based on how well-optimised their websites are.

Search Engine Optimisation (SEO) is the process of making sure your business shows up, not just your competitors.

Without it, you could have a great-looking website... that no one ever finds—it's like a billboard in your back garden.

We include on-page SEO in all of our websites — things like site speed, structure, copywriting, and mobile-friendliness — because there's no point in having a website that nobody sees.

What if I only need a website and not the ongoing services?

Without the ongoing services you're missing out on most of the benefits of working with us. We do occasionally offer a one-time build option which we'd be happy to discuss with you.

Just let us know what you’re looking for, and we’ll find the right solution for you.

What if I want to tweak the content?

We’re happy to make adjustments! Once your site is live, if you’d like to tweak or update the content, we can work with you to ensure everything aligns with your vision.

We include updates as part of your ongoing plan, so you have flexibility to adjust as your business evolves.

What if I want to cancel?

Yes, you can cancel your subscription at any time. We want to ensure you’re happy with our services, so if for any reason you decide to part ways, simply let us know.

We’ll make the cancellation process as smooth as possible. Keep in mind that cancelling your subscription means losing access to your website, which comes as part of the package.

What if I don’t like the first design?

No problem—this is your site, after all. We structure projects with regular check-ins so you’ll see the progress and direction before anything gets too far.

Plus, we include two full rounds of revisions to make sure everything looks, feels, and functions just how you want it.

What happens if I don’t have clear goals for my website yet?

No problem — that’s part of what we help with. During our discovery phase, we’ll ask the right questions to uncover what matters most to your business.

Whether it’s getting more enquiries, saving admin time, or improving credibility, we’ll help you get clarity and build around it.

What actions do you take if I notice a sudden drop in website performance?

If you notice a sudden drop in website performance, we'll investigate potential causes such as slow page load times, broken links, or changes in organic traffic.

We also monitor updates to search engine algorithms, (like Google’s), which can affect performance.

Our team will troubleshoot, run diagnostics, and resolve any issues to get your site back to optimal performance.

Is video worth it?

Yes! Video is a powerful tool to engage visitors and boost conversions. It provides an immersive experience, helps convey your brand’s story, and can improve your SEO ranking.

Video content is highly shareable and tends to get more attention than static images, making it an invaluable asset for showcasing products, services, or customer testimonials.

Is there a refund policy?

Absolutely. If you’re not happy, we don’t want your money. We offer a 60-day, no-questions-asked money-back guarantee. Simple as that.

Is it AI generated?

No, the copy we create is written by real people—professional copywriters who understand the nuances of language and effective communication.

While AI tools can assist in some tasks, we believe that human creativity and understanding are key to crafting copy that resonates with your audience and drives results.

Is hosting really that important?

Yes, hosting plays a crucial role in your website’s performance, security, and reliability. Poor hosting can lead to slow load times, downtime, and security vulnerabilities.

With our hosting, you get a stable, fast, and secure platform that ensures your website is always performing at its best, which is key to keeping your visitors happy and your site ranking well in search engines.

Is email or domain hosting included?

We don’t provide domain or email hosting, but we’re more than happy to work with your IT provider to make sure everything connects smoothly.

We’ll handle the website—you stay in control of the rest.

How long have you been in business?

Click Witted officially launched in 2024—but our founder Brad has been working in IT since 2014, helping small businesses solve real problems with technology.

How long does it take to rank?

Local SEO results can vary, but typically, it's a long-term battle. We'd typically expect to see results within around 12 months, but sometimes as soon as 3-6 months.

This timeframe depends on factors like competition in your area, the state of your website, and the effectiveness of your optimisation efforts. Building up reviews, local citations, and fine-tuning your website’s local elements all take time, but once you start seeing improvements, they can lead to long-term success in attracting local customers.

How involved do I need to be during the project?

We’ll guide you through everything step-by-step. You’ll need to give us input on things like your business goals, services, company info and preferences — but we won’t drown you in homework.

We handle the strategy, design, content, and build — you just need to approve and give feedback at key stages.

How long does a project take?

How long's a piece of string?

It totally depends on how big your site is, how much strategy is required, and how long it takes us to gather the information we need from you. That said, most projects take 8-12 weeks from start to launch.

How does local SEO compare to general SEO?

While general SEO focuses on improving your website’s ranking for broad, global search terms, local SEO is more focused on optimizing for location-specific searches.

Local SEO involves factors like Google My Business optimization, local keyword targeting, and building local citations, while general SEO is more about creating quality content, improving site speed, and acquiring backlinks.

Local SEO is essential for businesses targeting specific regions or local customers, while general SEO is broader and suited for businesses looking to attract a wider, global audience.

How do I know which tier is right for me?

Choosing the right package depends on your business goals and the level of support you need. If you're not 100% sure, we'd be happy to chat about it and help you figure it out!

Do you use templates?

No, we don’t use templates. Each website we create is custom-built specifically for your business.

We design and develop everything from scratch to ensure your site reflects your brand, meets your goals, and provides a unique experience for your visitors.

Do you use templates?

Nope—we don’t just rehash old sites or copy/paste your information into boring templates.

Every site is fully custom to suit your business goals and speak to your customers.

Do you redesign existing websites?

Not exactly. We start from scratch—because it’s almost always easier (and better) to build something great from the ground up than to try fixing or reshaping someone else’s work.

A clean slate means a cleaner end result, and we can make sure every piece is purposeful, modern, and aligned with your goals.

Do you organise the shoot?

Yes, we handle all aspects of the shoot, from planning to execution. We’ll collaborate with you to understand your vision and ensure the photos align with your brand. Our team will take care of the logistics, including location, lighting, and equipment to make sure everything runs smoothly.

Do you offer rush projects or faster timelines?

In short: good, cheap, fast—pick two. While we’ll always do our best to work around your schedule, we won’t rush the process at the cost of quality.

A website is a long-term investment and needs strategic thinking, not just speed. If you need something urgently, let’s talk—but we won’t cut corners just to hit a tighter deadline.

Do you offer e-commerce websites?

E-commerce isn’t included in our monthly plans, but we’re happy to chat about a custom, one-off project if you need an online store. Just get in touch and we’ll see if it’s a good fit.

Do I need to understand tech or marketing to work with you?

Not at all. We handle everything so you can focus on running your business.

Do I need to write my own website content?

No, you don't need to write your own content. Our professional copywriting service (included in all plans) covers all the content for your site.

We’ll collaborate with you to understand your business, goals, and messaging, and then create custom copy that resonates with your target audience.

Do blog posts include images or graphics?

Yes. We typically use high-quality stock photos to complement your blog content, unless you have specific images you want us to use. If you'd prefer original visuals, we can incorporate photos from our photography service for a more branded, professional look.

Do I need to provide content?

The only things we'll need from you is information about your brand and service offering, and any photos and videos you have (we also offer website photography and videography services as an add-on solution if you'd prefer a more professional approach to your website's visuals).

We include professional copywriting as part of our web design service, so you don’t need to worry about writing your own content.

We’ll work with you to understand your business, then craft content that speaks directly to your customers and aligns with your goals.

Do I need to prepare anything before contacting you?

Not really—but it helps to know what you want your website to achieve. If you decide to start working with us, we'll let you know what we need from you at the beginning of your project!

Can I update my site after launch?

Of course—we include edits and updates in your monthly plan, so all you need to do is ask!

Do I need backlinks?

Backlinks can play a role in local SEO, but they aren’t the primary focus of our approach. We don’t offer backlink services as part of our local SEO strategy. Instead, we focus on optimizing your Google My Business profile, ensuring consistent NAP (Name, Address, Phone Number) across directories, gathering genuine customer reviews, and building local citations.

These efforts have a more direct impact on improving your local search rankings and driving relevant traffic to your site.

Do I need a physical store to benefit from local SEO?

No, you don’t need a physical store to benefit from local SEO. Service-based businesses, consultants, and other businesses that operate in specific geographic areas can still leverage local SEO.

By targeting location-based keywords, ensuring your business is properly listed in local directories, and optimising your website for your area, you can attract customers even without a physical storefront.

Can you travel to my location for the shoot?

Yes – we work with a network of trusted photographers and videographers across the UK. Wherever you're based, we’ll coordinate the shoot locally so you get high-quality visuals without the hassle of long-distance logistics.

Do I get access to performance data?

Yes, we provide you with access to detailed performance data and analytics for your website. You’ll be able to see key metrics like site traffic, user behaviour, conversions, and much more.

We make sure you’re always in the loop about how your website is performing and its impact on your business.

Can I use my own photos?

Absolutely! If you already have high-quality photos that represent your business well, we can definitely use them. However, relying on grainy or low-quality shots (like those ones you took on your iPhone 8) might not do your business justice. We always recommend professional-quality photos to ensure your website looks its best and aligns with your brand’s image.

Can I host the site myself to save some money?

While we understand the desire to have control or save some cash, we need to manage the hosting to ensure the site is secure, fast, and optimised for performance.

By using our trusted platform, we can ensure everything runs smoothly, keep your site updated, and address any issues quickly.

Are your blog posts written by AI?

Nope. While we use smart tools to help with research and keyword planning, your content is written and reviewed by real people. It’s tailored to your business and your voice—something AI alone can’t do well (yet).

Can I change my plan later?

Yes, you can upgrade your plan at any time. We understand that your business needs may evolve, and we're happy to adjust your plan to fit your requirements.

Just reach out to us, and we'll work with you to find the best solution for your goals moving forward.

Can I pick and choose which services I need?

Our plans include the essential services needed to deliver a site that actually performs. These aren’t optional extras—they’re the bare minimum for getting real results.

You can absolutely add more (like extra pages or blog content), but we don’t offer stripped-back versions that cut corners.

Can I transfer my site elsewhere later?

Your monthly service includes the website, so if you choose to cancel, you’ll lose access to the site. That said, we’re happy to discuss a buyout option after your first year if you'd like to take it elsewhere.

Until then, we handle everything—so you don’t have to.

Are you a freelancer or agency?

Technically, neither. Click Witted is a small team of collaborators (designers, developers, and copywriters).

We’re not a big agency with bloated overheads, and we’re not a solo freelancer stretched thin — just a tight-knit, capable team focused on building websites that actually move the needle for your business.